Eric Friedman – Marketing.fm

ClickZ has a nice write up about the new NBC Universal marketing measuring system known as TAMi, which stands for Total Audience Measurement interactive. (Not the best naming convention, but I digress)

I love the idea of cross medium measurement which brings into play the idea of Convergence Culture.

To support the formation of future content tracking and advertising models, NBCU has been working on the TAMi system, which is meant to provide a complete view of where its content goes and how people interact with it. For instance, it will let the company track viewing of “Heroes” on broadcast television, cable, online, and on mobile devices like iPods, to find the total number of viewers.

Marketers are now realizing that there is strong value going beyond releasing your video onto the web for free distribution – it makes sense to track and measure it.

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