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John Wanamaker’s Advertising Quote

April 26, 2007

Advertising, blogs, Business, Consumers, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing.fm, Search Marketing, Technology

John Wanamaker famously remarked:

Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.

Not too long ago, we ran this poll on Marketing.fm – do you think the Wanamaker quote should be revised with the advent of CPA, CPC, improved tracking & measurement in the interactive space? Please let us know…

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