Content Advertising Links

Amazon recently sent out an email to Amazon Associates about a new program called Content Links. This program allows links to appear within content with either a single or double underline that when moused over, show an add for the product.

This comes after Google recently announced their CPA model with a little noticed clip at the bottom about inline advertising.

here is the official Amazon description:

Context Links automatically identify and link relevant phrases within your page content to Amazon products, unlocking new ad inventory and saving you the time from having to manually create links.

Here is the official Google description:

Text link ads are brief text descriptions that take on the characteristics of a publisher’s page. These Javascript-based ads will display like regular hyperlinks and allow publishers to embed these links inline with other text to promote your product or service.

What is amazing to me is that there is already a company doing this successfully for the past few years: IntelliTXT

I am not so sure how I feel about so much advertising directly inside the content – and always thought it to be the “untouchable” part. I guess everything is now up for grabs…

Watch this space for more coverage of the text link advertising space.

Technorati Tags: intellitxt, vibrant media, Google text link ads, text link ads, amazon text links, inline advertising, marketing, marketing.fm