The online shopping portal for Vans shoes allows visitors to customize their shoes. I recently discovered this function while researching our interview with Doug Palladini, VP of Marketing for Vans. I had so much fun with the site that I ended up ordering a customized pair of Vans.
I think all brands should leverage technology to improve custom interaction. Whether it’s sales or product information discovery online, the customer experience should be captivating and cool. Chipotle.com does this very well too – have you ever designed a burrito online? If not, try it – I guarantee you will love it.
Technorati Tags: vans, marketing.fm, marketing podcasts, customizable shoes, interactive experience, customers, chipotle, marketing blogs
March 16th, 2007 at 10:20 am
I agree with you that both the vans and the chipotle website are really cool, but they also leave me a bit depressed about the future of the internet.
It’s really great having these sites, but it’s really awful when companies build them using technologies that will exlude people. Flash (the technology behind both sites you listed) is not usable for blind individuals and is difficult for vision impaired users to modify to make it readable.
The result is that search engines also have a hard time finding the data. In the chipotle faq is an entry about gluten free, but doing a search for that information returns zero results:
http://www.google.com/search?q=site%3Achipotle.com%20gluten%20free
My message is that these tools should be built using Ajax in a manner that degrades to plain text – otherwise you shut out both vision impaired users and search engines. Neither is a segment you want to lose.
November 2nd, 2007 at 7:49 pm
design a vans
April 28th, 2009 at 7:42 am
i have an idea for marketing vans !… would 'yas like to heard bout it?…
April 28th, 2009 at 7:42 am
i have an idea for marketing vans !… would 'yas like to heard bout it?…
April 28th, 2009 at 7:42 am
i have an idea for marketing vans !… would 'yas like to heard bout it?…
April 28th, 2009 at 7:48 am
Sure – but I am not sure the folks at Vans read this blog, but perhaps they
will check out your comment.
April 28th, 2009 at 7:48 am
Sure – but I am not sure the folks at Vans read this blog, but perhaps they
will check out your comment.
April 28th, 2009 at 7:48 am
Sure – but I am not sure the folks at Vans read this blog, but perhaps they
will check out your comment.
April 28th, 2009 at 9:42 am
i have an idea for marketing vans !… would 'yas like to heard bout it?…
April 28th, 2009 at 9:48 am
Sure – but I am not sure the folks at Vans read this blog, but perhaps they
will check out your comment.
April 28th, 2009 at 2:42 pm
i have an idea for marketing vans !… would 'yas like to heard bout it?…
April 28th, 2009 at 2:48 pm
Sure – but I am not sure the folks at Vans read this blog, but perhaps they
will check out your comment.
August 23rd, 2010 at 11:17 am
Van shoes are good and indirectly we should be proud to use such eco-friendly shoes and i am happy wearing them.
http://shoesfact.com/Vans/