http://www.marketing.fm/2007/03/07/the-rights-and-wrongs-of-brand-evangelism/ Eric Friedman writing about Technology, Venture Capital and Marketing Thu, 18 Mar 2010 15:49:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketing.fm/2007/03/07/the-rights-and-wrongs-of-brand-evangelism/comment-page-1/#comment-359 Link round-up (3/8/07) « The Field of Action Wed, 21 Mar 2007 11:16:38 +0000 http://www.marketing.fm/2007/03/07/the-rights-and-wrongs-of-brand-evangelism/#comment-359 [...] The Rights and Wrongs of Brand Evangelism! “Every workday, the Lurker trolls the Internet. He dips into frequent-traveler electronic bulletin boards to check the postings about his employer, Starwood Hotels & Resorts. He ferrets out comments on any of the big hotel chains that operate under Starwood’s corporate umbrella — Westin, Sheraton, St. Regis or W….He dispatches an e-mail to the sender or posts his own message on the electronic bulletin board.” [...] [...] The Rights and Wrongs of Brand Evangelism! “Every workday, the Lurker trolls the Internet. He dips into frequent-traveler electronic bulletin boards to check the postings about his employer, Starwood Hotels & Resorts. He ferrets out comments on any of the big hotel chains that operate under Starwood’s corporate umbrella — Westin, Sheraton, St. Regis or W….He dispatches an e-mail to the sender or posts his own message on the electronic bulletin board.” [...]

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