A man pretending to represent Gucci placed an ad in a Zürich newspaper, sending the $50,000 bill to the fashion giant. The ad eventually ran because it was found out too late that it was a fake…
Thanks to AdFreak for the picture above and friends who sent in this story. In the busy world of global print advertising I can’t believe this hasn’t happened more.
In looking at the fallout of this story, I am wondering how Gucci is looking at the press. One the one hand this is some amazing press. On the other hand I am sure they are concerned at how this dilutes the brand image.
I personally do not see a problem as the ad appeared in line with other Gucci ads. Looking at only the positive here at least they didn’t have to deal with expensive models, photographers with attitude, re-shoots, trafficking, media planning, and payment.
Technorati Tags: fake ads, gucci, marketing.fm
March 6, 2007
Fake Advertising, funny, Marketing