Eric Friedman – Marketing.fm

This Ad Tech SF Panel looks great. I’m fascinated with the changing agency landscape and I wish I could be there:

Thursday, April 26, 4:00pm – 5:00pm
The State of the Agency
Advertising agencies face a unique challenge in an era of digitized media, despite the fact that they still influence nearly 60% of online ad spend. How do agencies remain essential marketing partners as the media environment becomes increasingly specialized? Is there a disconnect between how brands view their agencies and the agencies’ self-perception? Do smaller agencies have an advantage over larger shops due to their agility or has the era of leveraged buying for online media finally emerged? Most importantly, can agencies adapt to a media-agnostic model and manage integrated campaigns for both brand and direct marketers? Join Marissa Gluck of Radar Research as she moderates a lively discussion with Nigel Morris, President Worldwide, Isobar, Martin Reidy, President, Modem Media, and Tom Bedecarre, CEO, AKQA.

Hopefully there will be a podcast recording of the event from imediaconnection.