Marketing Podcast: Interview with Doug Palladini of Vans

Thu, Feb 22, 2007 Posted By:Eric Friedman

Marketing Podcast, Marketing Podcasts, Marketing.fm, New Markets

Marketing.fm Podcast Show 4: Vans Podcast – a marketing discussion with Doug Palladini

We sat down recently with Doug Palladini the Vice President of Marketing at Vans to discuss the upcoming Youth Marketing Conference, the past and present initiatives at Vans, and discuss the latest trends in youth marketing.

Some of the topics discussed:
What are natural brand extensions for Vans?
What is the Vans marketing mix, and how has it changed in the past 2 years?
How do you speak to new markets?
How do you evaluated social network and new media opportunities before they are proven?

Doug answers these and many other questions – tune in or download now.



Direct Link (in case you have trouble with iTunes or the player below)
Marketing.fm Podcast Show #4

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This post was written by:

Eric Friedman - who has written 673 posts on Eric Friedman – Marketing.fm.

Director of of Client Services at Foursquare - formerly the analyst at Union Square Ventures, blogger at www.marketing.fm You should follow me on twitter @EricFriedman

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  • http://www.marketing.fm/2007/03/15/interactive-shoe-design-from-vans/ Marketing.fm » Interactive Shoe Design From Vans

    [...] allows visitors to customize their shoes. I recently discovered this function while researching our interview with Doug Palladini, VP of Marketing for Vans. I had so much fun with the site that I ended up ordering a customized [...]

  • http://www.marketing.fm/2007/05/05/marketing-podcast-show-4-interview-with-doug-palladini-of-vans/ Marketing.fm » Marketing Podcast Show 4 – Interview with Doug Palladini of Vans

    [...] Marketing Podcast Episode 4 [...]

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