Google Print Ads – Google to try newspaper advertisements

Google is planning on testing out their ad system to sell space within newspapers. This in directly in line with their efforts to bring all ad mediums into the open auction market and of course monetize the process along the way. The NYtimes (link behind silly registration) had this to say:
snip

Google’s plan will give the publishing business a high-tech twist: the company will expand its computer system, which already auctions off advertisements on millions of Web sites, to take bids for newspaper ads as well.

The system clearly works in the search marketing space, but it has proven difficult in other areas. Google had some trouble convincing advertisers to use Google for magazine ads in the spring of 2006.

This story is fairly cut and dry and will simply depend on time. Hopefully they can apply what was learned earlier into this test. Its not a question of “if” this will work, its a question of “when”.

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