Chuck Porter of Crispin, Porter & Bogusky, gave a very worthwhile speech on the future of creative advertising at the OMMA Conference in New York City. Porter and CPB offer a very progressive (and so far successful) approach to the changing canvas of new and traditional media. Unlike other heavily siloed and departmentalized agencies, Crispin, Porter & Bogusky seems to thrive on it’s nimble and experimental structure. This has allowed the agency to create a series of successful, popular and engaging copy across all media.
Check out the 15 minute speech if you have a chance:
http://dev.bbeplayer.com/Player/MediaPost/dynamic/template1/player.asp?CategoryID=11&SegmentID=44
Technorati Tags: Crispin Porter Bogusky, OMMA, Chuck Porter, Advertising, Creative, marketing.fm, marketing blog
October 16th, 2006 at 4:54 am
How can I watch the video. And what are the login data?
THX!
Bernd