Out of all the media conglomorates, News Corp. seems to employ the best futurists:
1) In the Fall of 2005, News Corp. purchased MySpace
2) In June 2006, News Corp. announced a partnership with China Mobile.
3) Last week News Corp. purchased Jamba, a mobile content provider.
4) Today, GigaOM reported that MySpace executives are in high level discussions with China Mobile regarding a shared future with China Mobile’s 250 Million subscribers.
At a lecture regarding the future of media, a senior manager at my former advertising agency said, “if you want to see the future, look to Asia.” Mobile consumption in Asia is way ahead of the United States: in 2005, Japanese mobile internet usage surpassed web browsing via PC. (this article blew my mind)
Will mobile prove to be the new medium?
Technorati Tags: news corp, myspace, china mobile, rupert murdoch, japan, china, marketing.fm, marketing blogs
September 19, 2006
Advertising, Brands, Business, Globalization, Marketing.fm, Mobile