News Corp. continues to lead the media conglomorate pack when it comes to smart acquisitions and new media possibilities. MySpace, an approximately $550 million investment, has already proven to be a smart move (especially given the recent $900 million search partnership with google). Announced today, News Corp. purchased a 51% stake in Jamba, a mobile content creator, for $188 million.
While it may be too soon too tell whether or Fox’s majority acquisition of Jamba will prove valuable, the move is rather fortelling: Mobile is the future medium for any and all content. If you don’t think so, look what is already happening in Asia and Europe on the mobile frontier. In Japan, the number of people who connect to the Web via mobile just surpassed the number of people who connect via PC. The Japanese do not use iPods because their phones hold music, movies, and allow for internet browsing even on the subway.
Murdoch knows where the content is going and that makes him one tech-savvy senior citizen.
For more in depth discussion on this topic, please tune in the Marketing.FM Podcast #2.
Related Links: Rupert Murdoch is Tech Savvy
Technorati Tags: jamba, rupert murdoch, news corp, mobile, marketing.fm, mobile content, myspace, fox
Wed, Sep 13, 2006 Posted By:Eric Friedman
Advertising, Brands, Business, Interactive Advertising, Marketing, Marketing.fm, New Markets, Technology