Eric Friedman – Marketing.fm

Hello M.FM Readers!

Marketing Podcast

We have finally decided to start podcasting – and we have some amazing guests and interviews lined up – but we had to start somewhere!

Our first podcast was recorded last week and we think its pretty good for a first time. Your comments and feedback are welcome – as are links to get the word out that there is a new marketing podcast available on iTunes and of course through Marketing.fm

We kept the first show to just over 20 minutes (including the podsafe music intro) and we hope you enjoy it.

MFM Podcast #1 (Total Runtime: 20:24)

1) 00:00-03:25 – Intro: Meet Lee & Eric, Mission Statement: Why we’re podcasting and blogging;

Marketing & Advertising

2) 03:25-05:45 – Marketing & Advertising Blog Network Announcement: how the idea came about, Members List, Open invitation to others

3) 05:45-08:45 – Competitor Marketing Podcasts: A comparison; our favorites and least favorites, corporate vs. informal, Does Length denote quality in a podcast? What is the right length? Balance is key.

Duct Tape Marketing
Across the Sound
Other marketing podcasts via technorati

4) 08:45-13:30 – The State of the Blogosphere: The growing voice, breaking news via blogs and the internet, why are blogs effective and what are some characteristics that makes blogs successful? Credibility is self-enforced; Big time bloggers = big$$ without subscription fees – Michael Arrington, Tech Crunch

5) 13:30-16:30 – The Future of Blogs.

Blogs as a useful PR tool – the source for breaking news and announcements, customer dialogue; the blogging generation = familiarity, social networks; Should every company blog? No! Tech oriented blogs have been the most successful.
Other examples: Starwood Hotels Blog

6) 16:30-17:35 – Blog segments that have succeeded: Techblogs, Gossip Blogs and gossip networks; monetized operations.

7) 17:35-19:30 – Why Marketers MUST Pay attention to blogs: a growing, pervasive factor that is here to stay; Not everyone nor every company should be blogging; All should familiarize oneselves with blogs and RSS – upcoming MFM post on RSS
19:30-20:24 – Conclusion

Thanks for listening! please give us some feedback!

Technorati Tags: marketing podcast, marketing.fm, advertising, marketing blogs, marketing & advertising blog network, across the sound, starwood hotels blog, ducttapemarketing, podcast, new podcast, audio blog, advertising podcast