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Do you have an Outbound Marketing Department?

August 17, 2006

Advertising, Advertising Agency, Business, Marketing.fm, memes

I am betting that you do.

Do you send emails, faxes, letters, mailers, brosures, and other materials? Each of these items is a permanent extension of your company and has the power to sway opinions. You may not realize it but each and every piece of data that leaves your grasp when running your own business, brand, service, or idea can and will help influence what your customer thinks of your business.

Every time you send an email you are essentially re-packaging your story.

This is the core of the “Outbound Marketing Department” or O.M.D. idea.

If you begin to think in terms of how your story is being told and how you can continue to reach people even after your original group of reciepients, you are now thinking through the O.M.D. filter.

Now for those cynics out there I am not suggesting that you startup and build another buerocratic approval department. I am rather suggesting that you simply think twice.

Before you hit send, submit a form, reply to a voicemail, or communicate outside your company walls – think about the Outbound Marketing Department meme and make sure your message would have “their” approval.

It doesnt matter if you are a one man operation or part of a 500 employee agency – make sure your message caries the right information and can continue your story. Pass your next message through the O.M.D. filter and see how it goes…

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  • http://www.ck-blog.com CK

    Excellent post. As marketers we so often look to our audience of “influencers” and yet, as your post substantiates, we have a huge opportunity to better leverage our OWN team of influencers (i.e. customer service).

    Amazing how much we focus on what we can’t control and how much we miss that’s right in front of us, eh?

    I’ve come to the realization that listening (listening more/talking less), control (letting go of the brand) and service (placing the ‘service’ back into customer service) are the 3 critical success factors for marketers in this age. Hoping more act on these pivotal points soon.

    Posts like this do much on that front–like how you coined it the O.M.D. filter. Thanks for penning it and to HeeHaw’s Paul for promoting it in his corner.

  • http://www.ck-blog.com CK

    Excellent post. As marketers we so often look to our audience of “influencers” and yet, as your post substantiates, we have a huge opportunity to better leverage our OWN team of influencers (i.e. customer service).

    Amazing how much we focus on what we can’t control and how much we miss that’s right in front of us, eh?

    I’ve come to the realization that listening (listening more/talking less), control (letting go of the brand) and service (placing the ‘service’ back into customer service) are the 3 critical success factors for marketers in this age. Hoping more act on these pivotal points soon.

    Posts like this do much on that front–like how you coined it the O.M.D. filter. Thanks for penning it and to HeeHaw’s Paul for promoting it in his corner.

  • http://www.marketing.fm/2007/01/03/outbound-marketing-paypal/ Marketing.fm » Outbound Marketing: Paypal

    [...] In line with my previous thoughts on companies having an outbound marketing department I wanted to highlight a recent story I read over at BubbleGeneration which was funny about trouble with paypal. I think PayPal is a great service when it works, and awful service when it does not. I have had both good and bad experiences with PayPal, but I always find myself needing an account so I cannot bring myself to close it. (I setup my account in 2000) [...]

  • http://www.marketing.fm/2007/06/29/yahoo-photos-to-shutdown-decide-your-photos-fate-by-sept-20-2007/ Marketing.fm » Yahoo Photos to Shutdown – Decide your photos fate by Sept. 20, 2007

    [...] I have said before inoutbound marketing, Yahoo does follow the protocol of simply “thinking [...]

  • http://www.marketing.fm/2008/05/21/outbound-marketing-following-up/ Marketing.fm » Outbound Marketing – Following up

    [...] that this “follow up” was an absolute disaster. I have written about the importance of outbound marketing before and I feel that it applies now more than [...]

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