When will the upfront finally end?

2 conflicting views regarding the television upfronts:
PDF in support of the upfront
Marketers not happy with the upfront

To be fair both reports are from 2004 but represent a timeline of how long this debate has gone on. This is not an effort to make a broad sweeping statement that the upfront will disapear all within one year – but rather show how gradual change can influence the overall marketplace.

We are already seeing the change today happen before our eyes. The question is, is it enough?

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