Time Warner, the nation’s second largest cable provider, will soon provide searchable content for customers. Furthermore, Time Warner will use this search data to profile its viewing customers much like Google, Yahoo and other Internet search providers. The data will then be used to target individuals for advertisements etc.
Not only will viewers benefit from searchable television, but advertisers will finally be able to connect more accurately with the target audience. Say good-bye to Nielsen ratings (which are hokey, inaccurate and only represent 10,000 people across the United States).
According to Cnet, Time Warner is in the process of designing an online TV advertisement auction site that will be similar to Google’s AdSense. This should be great news for advertisers and Television networks because it will drastically cut down on the cost of marketing – no longer will advertising agencies need 100 person media buying departments, and no longer will networks need as many over-paid sales representatives.
a very interesting article in the Sunday New York Times about alternatives to high monthly cable bills and mandatory packages. Wouldn’t it be better if one could select exactly what channels or even better – exactly which shows he or she is paying for? Surely.
Technorati Tags: Time Warner Cable, Time Warner, Google, Yahoo, TV, Advertising, online auction, adsense, marketing.fm, cable tv
April 17, 2006
Marketing, Marketing.fm, Television