Analytics for Email

Thu, Sep 2, 2010

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I want the equivalent of Google Analytics for my inbox.  I know there are tons startups working on the email inbox and analytics solution – but none that focus on just stats that I know of.  There is Xobni, Etacts, Rapportive, Gist, and now even Gmail has Gmail Priority Inbox.

None of these solve for the analytics problem.

I want the following legend – or something similar

Visits = Emails
Pageviews = Threads
Pages/Visit = Threads/Emails
Bounce Rate = Emails never returned
Return Rate = Emails answered back
Avg. time on Site = Average time spent per email
New visits = % of emails from people who have never emailed me before
Previous emails = % of emails from people who have emailed me before

Thats just the first page of Google Analytics! (The items in bold are the inverse of some functions and do not currently have a GA equivalent.)

Some of the other sections that you could continue the same exercise with are  Top Content for things like common subjects, common themes and words, and even attachements.

Goals would be the equivalent of how quickly you answer back emails and when you are most productive.  You could set your own “conversion funnels” which could be things like:

“How fast do I answer New Emails”
or
“How fast do I answer emails with folks I previously emailed with”

I recognize this level of data granularity is probably not interesting to most, but it would be very cool to start being able to see this data and optimize towards your own personal goals.

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The Social Media Tsunami

Wed, Sep 1, 2010

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My friend Mike Singleton just coined a new phrase which I like which happens after you meet someone for the first time, or correspond with them online.  It represents the full monty of online connections that can occur.  These usually happen in fast succession resulting in an avalanche of connection options coming from one person in your inbox.

This includes a wave of invites from the following services;

  1. The twitter follow
  2. The tweet with a mention
  3. The LinkedIn connection
  4. The Facebook friend request
  5. The Foursquare friend request
  6. The Plaxo friend request

The funny part about this is that it can happen after an email exchange, a tweet, or just an exchange of a business card.  I think its socially interesting to say the least and this is of course half in jest, but I thought I would post the term here because it happens so often.

Did I leave something out?

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Institutional Knowledge

Tue, Aug 31, 2010

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Within any workforce there are new workers and old workers. This is not an age debate and when I refer to new worker I mean new to the company and old workers as been there awhile.

They say you can master a job or at least hit your stride after 18 months.

So what does this mean for new workers?  Do they need 18 months to get up to speed?  As you bring on more new employees, as I am experiencing right now, you have to find ways to create institutional knowledge.  I think 18 months sounds high (at least in the startup technology world) and that can be an eternity if it were really the case.  I am sure this is some kind of average across many different disciplines.

For me, this is knowledge that trancends all departments and is the final word on a matter. Most of the time this is a philosophical choice made by the founders or management. Most of the facts are presented as “This is how it is done. ” which may be met with some opposition but a need is probably in place for the “why” behind this method.

This is not to say this cannot later be challenged. Far from it in my own case. I actually thrive when I am in an environment that is maleable to change and I can fix or repair institutional knowledge rot.

Back to the first case, it can become vitally important to a company to have this IK. It represents not only the way in which things are done but also the thought structure and even culture of a company.

Being open to learning the IK of other departments is also essential. I cannot tell you the amount of times I have found out the inner workings of another department and had an “a ha” moment explaining what has been going on behind the scenes.

Thankfully I now work in a startup which is not yet an institution.

I began thinking about this topic as I productize materials to begin to get other people up to speed as fast as possible. I reccognize that with fast growth comes institutional behavior – but if you handle it right you can come out on the other side with a great institution with great culture all stemming from a great team.

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Retargeting? Yes please.

Mon, Jul 19, 2010

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While browsing the web today I was hit by a banner ad powered by Criteo for Zappos.  They are using my previous browsing history to target Zappos products I may be interested in.  This technology, called retargeting, has been around for a while but I have never been presented with a link at the bottom of the add before.  Clicking this link brings me to a page that actually shows my browsing history, how it correlates to what others have purchased, and tries to make an intelligent decision on what to show me.  Below is my own landing page for the ad:

This is a good thing because it is less of a wasted ad impression because it has some relevant information.  My personal goal around ads I see is to never see an advertisement for something I do not want.  By placing an ad for something I want, may have already purchased, or bailed from a conversion funnel in the past creates a higher affinity to that product.

Many people are afraid of this technology, mainly because it appears at first glance to be an invasion of privacy, but in reality it makes for a much better experience when faced with the fact that advertisements are a integral part  of the web ecosystem.  Smarter ads that can convert to sales are the best way to keep the content free.

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EarlyStager Approval Matrix

Tue, Jun 29, 2010

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Four of my friends have teamed up and started blogging at EarlyStager.com, and you should definitely subscribe.

One of their first posts is the EarlyStager Approval Matrix: A Start-Up Taste Barometer and its great.


Congratulations to @bethferreira, @emilykhickey, @lexjuneja, and @sarahtavel on the launch – I am looking forward to what comes next!

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Defying the laws of behavioral physics

Mon, Jun 28, 2010

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I found out about the video below from Andrew Parker which was created from Dan Pink’s talk which illustrates the hidden truths behind what really motivates us at home and in the workplace.

I invested 10 minutes at Andrew’s suggestion and you should too.  Great stuff.

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The Internet is now different (but you didn’t notice)

Sat, Jun 26, 2010

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A huge change happened to the Internet last month, and I bet you didn’t notice.

…one of the biggest events in the history of the Internet took place; non-Latin top-level domains went live in the DNS root zone. In plain English, you can now type the whole of a domain name in Arabic script. Not just the left of the dot (as in dot org) but the right of it, too. The three new top-level domains are السعودية. (“Al-Saudiah”), امارات. ( “Emarat”) and مصر. (“Misr”). They are country code names in Arabic for Saudi Arabia, United Arab Emirates and Egypt.

Source

This is obviously a huge change that will have impact across the web.  The interesting part is that most people won’t notice.

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Bank of America (Formerely CountryWide)

Thu, Jun 24, 2010

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I have been dealing with my own housing\credit crisis for the past 2.5 years but in a very different way than most people facing similar issues. Unfortunately my Mother passed away in January 2008 and I inherited her home, newly mortgaged in 2007 at the peak of the predatory lending and poor loan approval time. She was one of the many that either got manipulated by the system, or manipulated the system – depending on how you want to look at things. This is not a story about that, rather my challenges in dealing with what I believe is the worst customer experience in my history.

Since that time I have struggled with both the Bank of America (formerly CountryWide) poorly trained operators, a lack of information from so-called “trained” employees and a number of other constant insults that make me question the core values of these companies.

I have decided to share my woes in an effort to gain some perspective on why and how this behavior could be occurring, and perhaps provide some much needed feedback to a company that services what has to be millions of mortgages in the US.

I should also note that I wrote this post entering the 82nd minute of a customer service call and operator #8 in an effort to calm myself down and multi-task.

First a few facts:

My name is Eric Friedman
I opened an Estate Account to handle things correctly for all things concerning my Mothers accounts including her home.

Question: What is an estate account?

Answer: It’s a generic term used to describe an account in the name of an estate of a deceased person. The account can be opened by the representative of the estate, usually referred to as an executor/trix or administrator/trix. This individual — sometimes referred to as a personal representative of the estate — will have court documents of appointment. To establish an estate account, the personal representative must provide copies of the decedent’s death certificate and the court appointment, in addition to whatever personal ID the bank requires. He or she will also have to obtain and provide an IRS-issued EIN for the estate.

For CIP purposes, the estate is the customer.

I opened an Estate Account and have filed all necessary paperwork during a rough period of 2008 in which I, as a meticulously organized person, submitted and clarified and closed all outstanding issues surrounding the estate.

One issue left open, was the issue of my Mothers residence (primary and only residence).

Inbound – First is customer service calling me

Every so often CountryWide (now BOA) calls me for one reason or another. Sadly, they ask to speak with “Estate of …..” which is not a person, but rather an entity. I explain that I cannot put this “Estate of ….” on the phone and that I am in fact the executor of the estate – Eric Friedman – but this does not help.

They want to talk to the “name on the account” even though it is not a person.

Once I convince them that “Estate of ….” is not a person then they proceed to verify account information and social security information of my mother. This is annoying, sad, and frustrating because they are technically verifying an account of someone who is no longer alive and they should not be doing this. When they ask for my account information, I provide it and they usually cannot find me on the account. I have sent in all documentation via fax, FedEx, and certified USPS and have verified not only its receipt but also gotten special notation on my account to avoid trouble in the future – it does not help.  A few months after they were unable to locate my FedEx packages I began keeping track of how many times I faxed my information to Countrywide/Bank of America – I have faxed my information to them 63 times.

Eventually my information is found and they realize they have the right person (don’t forget, they are calling me at my number!)

Once my personal info, SS#, and Executor of the Estate status has been verified, I am unable to continue as there is usually no connection between my info and the Loan itself.

I then ask the tough questions like “how did you get this phone number if I am not on the account?” or “how did we verify my mailing address where I live if I am not associated with this account?” – it does not help despite my sarcastic questioning.

This process takes around 5-10 minutes each time (it ads up) and I am constantly referred to as “Estate of …..” which is not my name.

Outbound – this is me calling customer service

Similar situation as explained above – only this time the operators claim that “Eric Friedman is not the name we have associated with this account, and we need to speak with “the estate of ….” which as you by now know is not a person.

I cannot understand why or how customer service operators are not trained to know that sometimes (not all the time) when people pass away, their homes and assets are put into an estate account to handle things. By having untrained operators who do not know the details of, have never come across, and do not know how to handle what must be a very common circumstance is mind blowing.  This is not one persons fault, this is EVERY operator I speak to.  A simple pamphlet or training across the call centers would alleviate this problem.

I have called in to see if there is anything that can possibly be done to get out of a negative situation which boils down to a lower monthly payment that goes towards both interest and principle. Most of the time I am told that since my account is in good standing there is nothing Bank of America can do.

Let me explain further, since I am an account in good standing, they are unable to accommodate me.

It turns out that if you stop paying your mortgage there are all sorts of things the bank can do. I recently learned that 1 out of 4 homes is “underwater” and there are programs in place to help these people. It is a sad but true fact that since I pay bills on time – always – I am penalized.

Another example is the mail correspondence Inbound – BOA sending me physical mail

My correspondence with Bank of America by mail is not by choice.

They send me mortgage bills and I pay them with a check. You may be wondering why electronic payment is not possible – it turns out its the law.  This is at least according to Citibank.

An estate account does not have online access, an ATM card, or any other means of access except for USPS mail and dealing with the bank. This may sound crazy, but the bank cites co-mingling problems and issues surrounding people who do not manage estate accounts properly.

This results in conversations with BOA asking if I want online access. The answer is “Yes, I do, but its illegal” which they do not take well.

I wish the account could be flagged as that of someone who has passed away and therefore dealing with an estate account and to never be asked that question again. The operators all have good intentions to save the environment by sending electronic correspondence, but this is just not an option.

So here I am, almost 2.5 years later, dealing with a situation that is constantly rubbed in my face by poorly trained operators, misinformed customer service representatives, and no answers in sight.

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Ambient Awareness

Mon, Jun 21, 2010

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We now live in an age where you can be super connected to people you do not see or speak to everyday. This has been made possible by the ubiquity of social networks, and mass adoption. Everyone is not online, nor on a social network – but we are getting there.

For those of us at the bleeding edge, we tend to see the same networks “friend” each other on the latest network du jour.

Some of the time a service gains mainstream appeal and the rest of our friends catch up.  See Facebook.

A social network diagram

Image via Wikipedia

In any case I am starting to appreciate a kind of ambient awareness I have to family, friends, and acquaintances that I would not otherwise have if these services didn’t exist.

I understand and appreciate the drawbacks and criticisms surrounding privacy and participation online bring, but the practical social value is very real for me. I have found myself explaining services like Twitter, Zynga, Foursquare, by virtue of the real world value they bring to me.

By knowing a friend checked into a movie theater over the weekend, I can ask about what movie he saw.  In addition, knowing someone went to a great restaurant I want to try out will prompt me to ask that friend for a review next time I see them.

The same goes for Twitter – folks posting great pics of events, updates on projects, and other examples give fodder for great catch up conversation I would not otherwise be privy to.  Sure you could argue that its great to get things from people in person and catch up about everything, but I would rather know about a lesser known milestone through an ambient update than having to hash through everything in person.

I think the net benefit outweighs everything else – and I actually feel closer to a number of friends because of it.

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Games in real life (game mechanics and the Toyota Prius)

Fri, Jun 18, 2010

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Working at Foursquare I am constantly thinking about how game mechanics influence real life.

I recently rented a car and chose a Toyota Prius, a hybrid car, for environmental and financial reasons but also to experiment with the “game” you play with the car while driving.

You see, the Prius actually has an optimized way of driving it, which it displays in real time in the dashboard of the car.

I dare to call it a “game” because how you drive the car, interact with both the brakes, accelerator, and coasting all have a direct impact on your MPG (miles per gallon) which is displayed at all times.

This first view is basically while pressing on the accelerator which obviously powers the drivetrain and spins the tires, but also, takes power from the battery.  Notice that the Engine and Electric Motor are both powering the driving but the engine has a RED arrow while the Elec.Engine has a YELLOW arrow. Power is also being drawn from the battery.

MPG = 27.3

Next up is what I call “optimized coasting” which is basically maintaining your speed with your foot on the gas, but not pressing down too much.  This works at most speeds in highway driving and slow roads.

Notices that the Engine is powering the wheels in RED as well as the Elec.Motor, but the motor is also recharging the batter in YELLOW.

MPG = 39.7

Next up is what I call optimized driving conditions for you, the environment, and the motor.


Notice that the wheels are powering the Electric Motor and passing that power back to the battery as well – all in GREEN.  These are ideal driving conditions and usually occurs at time of not pressing the accelerator, or braking.

MPG = 99.9

This is certainly by no means meant to be a scientific experiment, but it is interesting to see the results.  For starters, I drove about 200 miles and used 50% of the tank of gas.  Upon fill up it was $20.00 for half the tank (so at $3.00 per gallon thats about 6.6 gallons of gas)

Did this impact my driving?  Definitely.

I was encouraged to have the GREEN lines lit up as much as possible (where possible – I still drove normally) but when they showed up I felt like I was “winning” at driving.

Introducing data, where it is usually not available, can have an impact on human behavior.

You can see the impact of such experiments by checking out the Fun Theory (from Volkswagon)

My favorite of which is below

It asks the question – what happens when you make stairs next to an escalator more fun?

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